An overall SEO analysis is the first step in our approach. We figure out what needs your website has in order to best optimize it for search engines. Based on this analysis our SEO proposal is created and it includes the necessary work to be done. This may include: PageRank, site navigation, layout, colors scheme, background, fonts, images, broken links, meta tags, inbound links, html validation, browser compatibility, loading times, site statistics and most of all search engine rankings.
If you have ever heard the saying "content is king" then you were probably talking to someonewho knows a little about Search Engine Optimization. Your website could have all of the factors in the Google algorithm covered, but if the content of your website is not relevant, original and fresh; then your website is not going to be ranked organically. So, how do you know if the content on your website is doing more good than harm? Hire SEO Expert Marketing. All kidding aside, one of the best ways of knowing whether or not content is working is by looking at your website analytics. Most analytic programs out there will tell you what pages where visited more often, and how long people stayed on those pages. Remember, your website is an intrical part of your business and it requires constant updating and heavy attention to detail.
Link building is the science of getting an incoming link from other websites to your website. Think of it as websites voting for your website for a particular subject matter. Through our many years of experience we have found that incoming links have a big impact on how your website is ranked on the organic section of search engines.
Google's Pagerank technology has always taken a logical approach to help improve search quality. Don't be confused and think that your website is going to get to the first spot of organic searches by having thousands of links coming into it. Search Engines also take a heavy look at your site content, the quality of the links you are getting and other information that we are not ready to reveal.
Website tagging is the most basic skill that a person needs in order to code for SEO success. Yet, more than 95% of the websites that we encounter are coded incorrectly. We can think of two reasons as to why this has happened to so many websites.
First, when websites where first created most people learned to take short cuts in order to create websites faster. Since those short cuts do not affect the appearance, navigation, or functionality of the website these bad practices became habits. Website tagging has a huge impact on how search engines rank your website organically. If spiders can't read and understand what message your website is trying to portray, it will rank you below those websites that have a clear message.
Our second hypothesis for incorrect tagging are graphic designers and their growing popularity in the past few years. Since graphic designers place a high importance on the look and overall appeal of websites, they usually create eye catching images for the more relevant information of your website. Since search engines can't read images, they are not going to use the information inside the images to index your website in organic searches.
One of the basic steps in search engine optimization is keyword analysis. We only use relevant keywords pertaining to your business, and geographical targeting. Keyword analysis is done to maximize search engine rankings. Higher rankings lead to more qualified leads.
Popular and effective keywords will help increase your search engine visibility and will prevent your website from being buried on the bottom of the last page in organic search results.
The creation of a site map enables search engine spiders and robots to better crawl your site. Think of a site map as a set of directions telling the search engine spiders what information they should look at in your website, and what information they should leave alone. This gives you some control over what information on your website is indexed.
Copywriting is the art of writing advertising or publicity content and information. SEO Copywriting is the science of taking that material and sending it to the search engines for indexing. Search engines eat up copywritten material and give it high importance. Good copywriting will lead to good organic rankings.
The title tag of every page in your website is the first item that search engines index in order to properly organize the information on your website. The title tag is used by google as the overview or title of the information that your website provides. When you perform a search, all of the links in the organic section of Google came from the title tags of your website.
As mentioned above, the title tag is the first item that spiders read and index for the organic section. The second item that search engines look at is what we like to call the meta description tag of every page in your website. Description tags are very important and should be different for every page in your website. Specific descriptions forcespiders to index every page on your website, this leads to the inner pages of your website having a high pagerank, which leads to top organic rankings