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For those unfamiliar with this exciting post-Thanksgiving frenzy, Cyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday following Thanksgiving Day in the United States, created by companies to persuade people to shop online. It debuted in 2005 and has since become one of the biggest online shopping days of the year.

What this means for eCommerce online retailers and marketers is that if you have not already established a strong online presence you will sorely miss out on an incredible amount of sales. Last year, comScore reported $1,028,000,000 in online sales. Who knows how much of an increase we will see on November 28th, two weeks from now?

Make sure there are no issues with your shopping carts and eCommerce platforms before Thanksgiving. Some companies, like Amazon and Overstock, are jumping the gun and offering deals and specials at the beginning of next week!